client
Oil & Vinegar is a successful chain of culinary gift shops, with over 20 retail stores across the UK and over 100 stores worldwide in 11 countries.
brief
- Develop an ecommerce web site for Oil & Vinegar UK to market and sell products online
- Create a visually attractive site look and feel complementing Oil & Vinegar's brand values
- Create a user friendly shopping experience conforming to retail best practice
- Allow Oil & Vinegar to easily update web site content, products and pricing
- Develop marketing materials for franchisees
solution
- Image rich catalogue of Oil & Vinegar products, grouped by category
- Catalogue linked to detailed product pages with larger images, product descriptions and pricing
- Free text search facility included so customers can quickly find products
- Shopping basket and checkout facility created for customers to purchase products online, including online payment processing of all major credit/debit cards
- Ecommerce administration area created to manage:
- product catalogue display
- product details and pricing
- discount/offer and delivery charge
- web site order reporting
