client
Microtima provides products and services to the Road Traffic Industry to promote road safety and reduce traffic congestion, including electronic school crossings, vehilcle activated and car parking information road signs.
brief
- Refresh the web site look and feel to make it more professional and renew the company image
- Provide a clear and simple website layout and navigation to allow customers to easily find information
- Enhance the product information available on the web site, including photographs, diagrams and technical specs of products and case studies of larger scale projects
- Improve communications with customers, making it easier to enquire about Microtima products and services to answer customer queries and successfully convert browsers to buyers
- Allow Microtima to easily update web site content and product details to keep information up to date
solution
- A very individual looking website was designed to uniquely appeal to Microtima's target market
- A simple graphical product catalogue was implemented to allow customers to easily find the required product information
- A customer area was included to allow registered customers to download technical information and demo videos
- Case studies were included, linked to relevant products, to provide information on product applications
- The suite-e administration system was used to allow Microtima to easily keep the website content up to date
- The suite-e CRM module was used to allow Microtima to easily keep their contacts up-to-date with the latest industry news, special offers and new products
