client
VH Bio markets products for use in the immunology, genetics and molecular biology fields.
brief
- Create and grow a new brand identity
- Develop a new web site with increased functionality
- Increase the customer base and product awareness
solution
- A new brand was created which gave a fresh clean image
- The strap line “responsive service and support” was created to focus on the companies ethos of great customer service
- New corporate literature was designed and printed including stationery, newsletter, brochures, factory sign and exhibition panels
- A direct mail campaign was created to inform customers of the changes and offer sales promotions
- A web site was designed and built to merge the two former web sites into one, including:
- innovative menu layout
- comprehensive 5000 product online catalogue
- powerful product search facility
- multiple product online order forms
- email newsletter sign-up and contact forms
- administration system for content, category and product management
