client
Universal Sealants (USL) is an international manufacturer, supplier and installer of specialist products such as expansion joints, waterproofing and concrete repair products to the construction industry.
brief
- Refresh the web site look and feel to make it more attractive to customers
- Enhance the product information available on the web site, including providing photographs and diagrams of products, product datasheets and project case studies
- Improve communications with customers, making it easier to enquire about Universal Sealants' products and services to successfully convert browsers to buyers
- Allow Universal Sealants to easily update web site content and product details to keep information up to date
solution
- Latest news articles and special offers displayed on main pages to highlight key products and services
- Detailed information and images provided on products and services, including PDF format product datasheets, with links to email enquiry forms from each product to register interest
- Case studies included to showcase product applications
- Administration area created to manage:
- web site page text and images
- product details, including PDF datasheets
- captured customer contact details, including extract to csv file
