client
Shepherd Homes is part of one of the largest family-owned, private companies in the UK building industry, with over 100 years' experience in producing skilfully designed, soundly constructed homes to suit modern lifestyles.
brief
- To update existing site with a fresh new look and improve functionality
- To improve Shepherd Homes’ ability to compete with the best property developers’ websites
- To encourage return visits to the site
- To enable information presented to be personalised and relevant to registered users
- To synchronise website with Shepherd Homes’ administrative and sales systems
solution
- Fawthrop McLanders implemented a clean, fresh, easy to navigate site
- A user friendly search facility was added alongside a simple menu strucutre giving users fast access to relevant information
- A registration area was added allowing customers to receive relevant, real time, personalised updates and property details, including SMS messages at key milestones in the development and house build processes.
- Using cutting edge technology, Fawthrop McLanders managed a seamless automated integration between Shepherd Homes' core daily business systems and the new website
- Customer Relationship Management (CRM) software has been implemented allowing Shepherd Homes to effectively target marketing campaigns to potential customers.
